Amazon is Still Causing Heartache for Publishers

Johnny Reads

We’ve all used Amazon. Some of us more than others. I imagine most of us are aware of the site’s option to buy with 1 click, right? I never use it, but I know it’s there. Now Amazon is allowing third party sellers to bid for the buy with 1 click option. Which isn’t new at all. Amazon has allowed this for other products but had excluded books. No longer.

What this means is that a third party could potentially be the first option to buy on the product page rather than the copy of the book Amazon purchased from the publisher.

My problem with this whole thing isn’t with Amazon. It’s with book publishers thinking they’re so much better than every other business. I’ve bought so many different products on Amazon when the first option is a third party seller and there was an option to buy from Amazon…

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